Short Video for “The Canine Dietitian”

Sally Barker is a certified Canine Nutritionist and Founder of The Canine Dietitian in Huddersfield, West Yorkshire. In just two years, she has successfully grown her business solely through social media. Sally now serves clients worldwide, including in the United States, Canada, India, New Zealand, Australia, Hong Kong, and nine European countries. She collaborates with trainers and behaviorists online and contributes articles to dog columns and publications frequently.

So it was very exciting when she was nomiated for for the prestigious “Social Star” from Everywoman Entrepreneur Awards. Part of the judging and awards process was to submit a 30 second video that tells about your business and the impact that you have on your clients. So Sally reached out to me to help her create this video for her business.

Creating such a short video is a challenge. There’s a lot of information to put across in such a short amount of time, so every word and frame matters to really get the most information across.

Sally and I planned out exactly which parts of her business to feature in her short film, including her use of social media and zoom chats, as well as showing the physical results of business, like healthy and happy dogs.

You can find more about Sally and The Canine Dietitian on her website here.